SEO stands for Search Engine Optimization. It refers to the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and trustworthy in the eyes of search engines like Google, Bing, or Yahoo.

Here are some key aspects of SEO:

Keyword Research: Keyword research involves identifying the words and phrases that people are using to search for information related to your website or business.

On-Page Optimization: On-page optimization refers to optimizing various elements within your web pages to make them more search engine friendly.

Off-Page Optimization: Off-page optimization focuses on factors outside of your website that can impact your search engine rankings. This includes building high-quality backlinks from other reputable websites, engaging in social media promotion, and earning mentions or shares from influential sources.

Technical SEO: Technical SEO involves optimizing the technical aspects of your website to ensure it is accessible to search engines and can be crawled and indexed effectively.

Content Creation: Creating high-quality, valuable, and relevant content is crucial for SEO. Search engines prioritize content that provides value to users.

User Experience: User experience (UX) plays an important role in SEO. Search engines consider user signals like bounce rate, time on site, and click-through rate as indicators of website quality.